www.Jones3D.com

RESUME

Christopher Garrett  Jones

Creative Marketing Professional

949.444.5044 | Irvine, CA |Chris@Jones3d.com

 

OVERVIEW

  • 7 years of B2C/B2B marketing experience creating strategic content 
  • Long and short form copywriter with excellent grammar and research skills 
  • Proficient creating in Adobe Suite, 3D packages and interactive platforms 

 

EXPERIENCE

Content Copywriter                                                                                                                                                                                     Jan 2018 – Oct 2019

Melissa Data Rancho Santa Margarita, CA

 

  • Launched marketing strategies and inspired advertising campaigns with creative for brand initiatives
  • Improved B2B content with compelling copy on websites, printed ads, collateral and product sheets, video scripts, email blasts, update blogs and boilerplates
  • Lifted conversions from landing pages, eblasts, digital and  banner ads with customer tailored content
  • Improved client satisfaction and retention with revamped tech documentation and quickstart guides
  • Liaised with stakeholders to align content and fostered interdepartmental communication 
  • Revitalized Melissa.com content and launched https://www.melissa.com/direct/ products and solutions copy
  • Authored 40-page Melissa Direct and Melissa Solutions catalogs for consumer and enterprise markets 
  • Composed articles for Melissa Magazine, with a controlled-circulation of 500,000
  • Promoted thought leadership through ebooks, advertorials, articles in Big Data Quarterly and others 
  • Website copy and product pages for Melissa Informatics clinical research AI tools 

 

Digital Content Specialist                                                                                                                                                                         July 2016 - June 2017

Neudesic Irvine, CA

 

  • Increased B2B lead conversions from landing pages and emails with new copy
  • Cultivated greater attendance for AI, business intelligence, cloud services, and data analytics live events with new content messaging and greater retention with long-term email nurturing campaign
  • Boosted internal and external company communications with new infographics, printed collateral and interactive experiences
  • Promoted thought leadership through 2017 technology vision, case studies, and blogs
  • Crafted effective new copy and aided redesigns of HRadvocateFirm Directory and Neudesic.com
  • Improved support for sales teams and presentations with new copy and design for slide decks, plus new sales sheets of service offerings
  • Streamlined sales and marketing initiatives by curating content in proprietary database
  • Completed training in Yoast and Marketo to enhance SEO and email efforts

 

Freelance Creative Consult and Development                                                                                                                                     Jan 2014 - July 2016

Jones3D Irvine, CA 

Freelance copywriting, marketing, art, web and video services on projects

  • Global Patriot Graphics for Sundance Film
  • Project: Resurgence Successful Kickstarter game 
  • Neurogym 8-hour live Brain-A-Thon grossing $1M+
  • NVidia Iray+ beta testing and 3D content
  • VST Company Interactive training app

 

Content Marketing Manager                                                                                                                                                                      Jan 2012 - Jan 2014

Dr. Kareem Irvine, CA

  • Tripled newsletter subscriptions by converting web content funnels and video sales letters
  • Doubled web blog traffic with new SEO strategy and consolidated web footprint
  • Increased email conversions across the board by A/B split testing all campaigns
  • Delivered 63% boost in conversions and $150k+ in sales from 3D animated VSL  

 

Project Manager and Consultant                                                                                                                                                                              2011-2012

Burton Design Group Rancho Santa Margarita, CA 

Action Dad, Flavor Monsters, Future Stars Gaming

  • Directed team development of mobile game projects in Unity
  • Inspired new projects with design docs and course of actions in project plans, 
  • Boosted revenue of projects with in game monetization
  • Delivered weekly reports to stakeholders, managed contractors and trained artists

 

EDUCATION

Bachelor of Arts                                                                                                                                                                       

Franklin and Marshall College Lancaster, PA

Major: History

Minor: Studio Art

 

Phi Kappa Tau Fraternity

Social Chair, Xi Chapter