*Hyperlinks in the resume link out to project samples
Christopher Garrett Jones
Creative Marketing Professional
949.444.5044 | Irvine, CA | Chris@Jones3d.com
OVERVIEW
- 7 years of B2C/B2B marketing experience creating strategic content
- Long and short form copywriter with excellent grammar and research skills
- Proficient creating in Adobe Suite, 3D packages and interactive platforms
EXPERIENCE
Content Copywriter Jan 2018 – Oct 2019
Melissa Data Rancho Santa Margarita, CA
- Launched marketing strategies and inspired advertising campaigns with creative for brand initiatives
- Improved B2B content with compelling copy on websites, printed ads, collateral and product sheets, video scripts, email blasts, update blogs and boilerplates
- Lifted conversions from landing pages, eblasts, digital and banner ads with customer tailored content
- Improved client satisfaction and retention with revamped tech documentation and quickstart guides
- Liaised with stakeholders to align content and fostered interdepartmental communication
- Revitalized Melissa.com content and launched https://www.melissa.com/direct/ products and solutions copy
- Authored 40-page Melissa Direct and Melissa Solutions catalogs for consumer and enterprise markets
- Composed articles for Melissa Magazine, (p.8-10, 36-38) with a controlled-circulation of 500,000
- Promoted thought leadership through ebooks, advertorials, articles in Big Data Quarterly and others
- Website copy and product pages for Melissa Informatics clinical research AI tools
Digital Content Specialist July 2016 - June 2017
Neudesic Irvine, CA
- Increased B2B lead conversions from landing pages and emails with new copy
- Cultivated greater attendance for AI, business intelligence, cloud services, and data analytics live events with new content messaging and greater retention with long-term email nurturing campaign
- Boosted internal and external company communications with new infographics, printed collateral and interactive experiences
- Promoted thought leadership through 2017 technology vision, case studies, and blogs
- Crafted effective new copy and aided redesigns of HRadvocate, Firm Directory and Neudesic.com
- Improved support for sales teams and presentations with new copy and design for slide decks, plus new sales sheets of service offerings
- Streamlined sales and marketing initiatives by curating content in proprietary database
- Completed training in Yoast and Marketo to enhance SEO and email efforts
Freelance Creative Consult and Development Jan 2014 - July 2016
Jones3D Irvine, CA
Freelance copywriting, marketing, art, web and video services on projects
- Global Patriot Graphics for Sundance Film
- Project: Resurgence Successful Kickstarter game
- Neurogym 8-hour live Brain-A-Thon grossing $1M+
- NVidia Iray+ beta testing and 3D content
- VST Company Interactive training app
Content Marketing Manager Jan 2012 - Jan 2014
Dr. Kareem Irvine, CA
- Tripled newsletter subscriptions by converting web content funnels and video sales letters
- Doubled web blog traffic with new SEO strategy and consolidated web footprint
- Increased email conversions across the board by A/B split testing all campaigns
- Delivered 63% boost in conversions and $150k+ in sales from 3D animated VSL
Project Manager and Consultant 2011-2012
Burton Design Group Rancho Santa Margarita, CA
Action Dad, Flavor Monsters, Future Stars Gaming
- Directed team development of mobile game projects in Unity
- Inspired new projects with design docs and course of actions in project plans,
- Boosted revenue of projects with in game monetization
- Delivered weekly reports to stakeholders, managed contractors and trained artists
EDUCATION
Bachelor of Arts
Franklin and Marshall College Lancaster, PA
Major: History
Minor: Studio Art
Phi Kappa Tau Fraternity
Social Chair, Xi Chapter